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LAMBOAPP
Investigate·Fit score: 5.8 / 10

So Cards

Asking
$54K
Annual revenue
$24K
Annual profit
SDE multiple
2.2x
💻 OnlineEcommerceSource: catchbuys:flippa
The thesis

Investigate. The business has a low SDE multiple of 2.22, indicating potential value for cash-flowing acquisitions.

🚩 Red flags
  • Annual profit is reported as 0, which raises concerns about cash flow sustainability.
  • Monthly revenue of $2,026 does not align with the claimed monthly profit of $1,776.
  • Profit margin of 87.66% is inconsistent with the stated manufacturing cost of $1.37 per unit versus a retail price of $16.50.
  • Asking price is $54,000, but the listing mentions a previous asking price of $75,000, indicating potential seller motivation issues.
📈 Growth signals
  • 8-year-old self-sustaining eCommerce business.
  • 2,629 Amazon reviews averaging 4.3 stars.
  • The business achieved monthly sales exceeding $20,000 at its peak.

So Cards is an established eCommerce business specializing in a social card game designed to facilitate deeper conversations. This low-maintenance, one-man operation has been successfully selling globally for 8 years, boasting 2,629 Amazon reviews with an average rating of 4.3 stars.

Financially, the business generates a monthly revenue of $2,026, but it reports an annual profit of $0, raising concerns about cash flow sustainability. The asking price is $54,000, which reflects a low SDE multiple of 2.22.

This business is ideal for buyers looking for a self-sustaining eCommerce model with established products. It operates with minimal advertising, relying mainly on word-of-mouth marketing.

To evaluate this opportunity further, consider reviewing the detailed financials and seller motivations. Interested buyers should act quickly, as opportunities like this can be rare.

Ready to make a move?

LamboApp surfaces the deal. The broker holds the intake. Do your own diligence — our fit score is a starting point, not a green light.

Not financial advice. LamboApp scrapes public broker listings, runs Claude Haiku across them, and surfaces the ones our rubric ranks highly. The thesis, red flags, and growth signals are AI-generated from the listing text alone. Numbers come from the broker (unverified). Do your own diligence, hire a lawyer, hire an accountant, don’t wire until an LOI + QoE clears.
So Cards - Ecommerce Business for $54K · LamboApp