AI scoring
Every listing that enters the pipeline gets read by Claude before it ever appears in the feed. The output is three things:
- A one-paragraph thesis — what this business is, why someone might want it, and what the plausible path to a return looks like.
- Red flags — the obvious tells that this is a scam, a distressed pump, or a numbers-don't-add-up situation.
- A fit score — how well this matches the archetype of "boring, cash-flowing, sub-$5M SDE, not a tech gamble."
What "red flag" means
The scorer is looking for the mechanical tells that recur across bad listings:
- Revenue "since inception" that doesn't reconcile with the age of the business.
- SDE that's a suspiciously high fraction of revenue (>60% is unusual for real service businesses).
- Broker language that overuses "turnkey," "absentee," "scalable" without any of the numbers those words imply.
- Missing lease terms on brick-and-mortar deals.
- Amazon/Etsy dependency where the platform account isn't part of the sale.
- Founder-in-the-picture businesses being sold as "systems in place."
It's not exhaustive and it's not a substitute for reading the listing yourself. It surfaces the obvious cases so you can spend your reading time on the deals that survived a first pass.
What the fit score is (and isn't)
The fit score is a scalar 0–100 that answers one question: given the archetype of a solid acquisition target, how well does this listing match? Higher is better. The archetype is roughly:
- 5+ years established.
- Sub-$5M SDE.
- SDE multiple in the 2x–4x range.
- Not obviously dying (declining revenue trend, single-customer dependency, dead industry).
- Real operational moat (not just a domain name).
It is not a buy signal. It is a "worth 15 minutes of your reading time" signal.
What it doesn't do
- It doesn't do financial due diligence. No P&L reconstruction, no working-capital normalization, no tax analysis. That's the QoE analyst's job after you're under LOI.
- It doesn't judge the operator side. Whether you are the right person to run a laundromat is out of scope.
- It doesn't predict outcomes. Every past acquisition failed to hit projections; every future one will too. The score is a filter, not a forecast.
Failure modes
The scorer will occasionally:
- Miss a red flag because the listing hides it in a photo caption or a broker-supplied PDF.
- Flag a legitimate business as risky because the broker copy is unusually promotional.
- Score a niche business (e.g., a specialty machine shop) as "low fit" simply because the archetype prior is skewed toward service SMBs.
The right way to use the output: read the thesis, read the red flags, then form your own opinion. Don't outsource the reading — outsource the filtering to find things worth reading.